The unique neuroscience-driven approach to Customer Triggered Persuasion delivers marketing results that exceed expectations...
Achieve your desired marketing goals faster, lock in results longer, and systematize a custom strategy that self-corrects course with movement in your market...
Being successful in business and marketing requires just a few simple steps: strategy – copywriting – execution... but in reality, before you know it those steps have become "not so simple."
Strategy - copywriting - deal making - media buying - analytics - systems - and more are required... And to pull in out-sized results, you must move onto more advanced maneuvers such as data mining – deep profiling – micro-targeting...
In the end, all you're really looking for are RESULTS ...
Like going from zero / start-up to $1.3 million in sales within the first 12 months. Or building a customer file of over 200,000 active names, pulling $16 for every prospect name on your file, or expanding to over 200 countries in multiple languages.
These are real results I've delivered for clients.
In reality – maybe you'd prefer somebody else to be dealing with all the details?
30+ Years of Direct Response
Expertise Can Get You to Your Goal Much Faster...
Creating a successful marketing campaign is "easy" when you know how. It's just, there's a lot to know...
Targeting – testing – optimizing – scaling campaigns. Knowing which traffic sources match the stage of market awareness for your product and promotion. Understanding specific targeting strategies for Facebook, Google, and other networks. And how they differ for information products, physical products, software as a service, and more.
What type of ad strategies work best with what type of promotion and traffic sources – content driven ads, direct to offer ads, retargeting ads, or the "Customer Triggered Persuasion" strategy.
The nine essential copy elements required for a winning campaign, and how to pre-test them with your actual target audience before spending heavily on copywriters, media, and operational issues.
Working with a solid testing guiding principle – and developing a logical testing progression – what to test in what order – including traffic sources, copy and creative, marketing funnel and strategy.
Having specific guidelines and yardstick metrics – so that testing, optimizing, and scaling is methodical and delivers the strongest possible return on investment.
"Money loves speed" – and accurate and instantly actionable analytics allow you to turn tests around fast – scale the winners, drop the losers – and compound revenue and ROI growth as a result...
It's also important to understand the big picture – with a project development timeline so you know exactly where you are, and where you need to be at anytime.
In the end, "Traffic - Offers – Analytics" covers dozens of skill sets and decades of deep expertise. And often, if just one cog in the machine is out-of-place – nothing functions correctly and very little profits flow – until it's identified, fixed, and perfected.
Customer Triggered Persuasion Custom Services are all about applying our decades of business and marketing expertise – with the express purpose of speeding up the process of making your business highly profitable.
Simple Process – Powerful Results ...
Business Idea
Strategy / Execution
Desired Results
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Ready to give your campaigns and business a major boost?
The Complex Business of Marketing - Simplified...
The business of marketing is complex. Many moving parts, all which can make or break your campaign.
Strategy, insight, experience – combined with testing, analytics, and optimization are all required to deliver the results you are desiring.
Let's start a conversation today, to see how we can make this happen for you and your business.
Partial List of Clients Served...
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About Kelvin Parker...
• 30+ years in direct marketing. Worked with some of the brightest marketing minds in the world, such as Jay Abraham, Ted Nicholas, Clayton Makepeace, and many others …
• Opened up new businesses all over the world – each turning over millions of dollars for Reuille Holdings – a $300 million a year Swiss company …
• Built start-ups - going from ZERO to 200,000+ names on the customer file within 12 months, and ran programs that included 60 active promotions running at one time …
• Copy has generated up to $16,140 per 1,000 names mailed (84% prospect names) …
•Increased sales and conversions by 260% for Dr. Robert Anthony, by 420% for OptionsMONSTER, and over 600% for Inspired Publishing Group …
•Worked in most every marketing channel, dozens of industries and niches, and ran an international program marketing in over 200 countries and 12 languages …
Applause for World-Class Results...
Kelvin's copy breathes fire, crackles with energy, radiates a contagious passion for whatever he sells.
Do you need a brilliant copywriter with a golden touch? Then take a good look at the verbal bouquets that Kelvin's clients have tossed his way.
These are not the carefully-measured parcels of praise that sometimes pass for testimonials, but over-the-top rave reviews from ever-grateful clients he has showered with success.
Kelvin's copy breathes fire, crackles with energy, radiates a contagious passion for whatever he sells.
After 30 years as a direct marketer and copywriter, he has a knack for knowing exactly what to say to trigger out-sized advertising response. He deserves all of his remarkable success, and so do the clients smart enough to hire him."
I've sold over $500 million through direct response and understand how it works...what I learned from Kelvin blew my mind.
If only I’d met him sooner I’d be at a billion by now.
Kelvin knows direct response better than anyone I’ve ever met. He’s smart, creative, strategic and disciplined in his approach.
If he ever agreed to work with you – consider yourself very fortunate.
Kelvin Parker creates kick-butt acquisition campaigns - he has also mastered the art and science of creating persuasive Video Sales Letters.
Kelvin Parker creates kick-butt acquisition campaigns.
He has also mastered the art and science of creating persuasive Video Sales Letters.
If you get the chance to work with him, he'll knock it out of the park for you ...
With Kelvin's expert marketing advice, our fledgling upstart company made $1.29 million in our first 12 months of doing business. We owe him a debt of gratitude.
I have also recommended his copywriting services to many of my clients who have always been blown away by the compelling and sales-pulling copy he delivers.
Kelvin is not only a consummate copywriter but a marketing genius extraordinaire. Because of his extensive in-the-trenches experience in both the brick-and-mortar and online worlds, he’s emerged as a brilliant marketing strategist with a track record for success.
Kelvin, is absolutely amazing. Just on one of our four projects he increased our results over 600%
and we had this product already running with 100′s of members for a year prior to working with him.
He has since worked with us on multiple projects and producing incredible results. Anyone looking to increase sales should hire Kelvin NOW!
Kelvin and the copy and marketing he created for us was instrumental in taking me from start up to a SEVEN FIGURE business.
From sales copy to sales page layout and design to email autoresponder sequences he made it all happen and better yet he created a stampede of clamoring customers ready to buy when my sales page went live.
Developed for us businesses turning over millions of dollars.
Kelvin worked with our group and group-related companies for 5 years. He was active in the United States, Australia, New Zealand and the Far East. Kelvin developed for us businesses turning over many millions of dollars. He has also been a successful pioneer in web-marketing for the group.
...produce millions of dollars for his clients.
Kelvin has a dynamic, strategic marketing mind, which I have seen produce millions of dollars for his clients. His depth of experience, and impeccable integrity will serve any future client profitably."
Ready to give your campaigns and business a major boost?
Clients Served...
Jay Abraham
Agora, Inc.
Ted Nicholas
Clayton Makepeace
Ted Thomas
Hawk Group Media / DigitalMarketer
Dalbey Education Institute
Early to Rise
Neo-Tech Worldwide
Bank On Yourself®
Mauldin Economics
GameChanger Profits
Love American Homes
WeightLifting Strong
Fun With Photography
Natural Pregnancy Help
Think Outside The Book Publishing
JV Fast Start
Cercone Music Mastery
VirginTrader
The Intervestor
Traci Brown, Inc.
Motley Fool Asset Management
The Sovereign Society
Weiss Research, Inc.
Money Map Press
Rubicoin
InvestorPlace Media
Sandler Training by Sales Productivity Consultants
Novo Method
720 Credit Score
Social Media Loopholes
Inspired Publishing Group
OptionsMONSTER
iPerform3D
eWealth Options
The Alkaline Diet
Fat Loss Factor
Lombardi Publishing
Total Health Breakthroughs
Al Sears MD
Brainstorms, Inc.
Soundview Executive Book Summaries
Real Dose
The Dalbey Institute for Entrepreneurs
Top Secret Fat Loss Secret
One Minute Cure
The Healing Codes
30-Day Diabetes Cure
Arthritis Interrupted
Barton Publishing
Healthy Back Institute
Hypnosis Network
My Healing Kitchen
Outrageous Profits Mastery
Profits Run
Save Our Bones
Outsmart Your Cancer
Health Resources
Dr. Suzanne Gudakunst
Agora Health Books
NorthStar Nutritionals
Natural Health Dossier
Health Sciences Institute
Nutrition & Healing
Ringold Nutrition
Renaissance Health
Chaos & Collapse
Elliottician
RET Pro4 System
The Perfect Biz Finder
Forex Traders Daily
Forex Live on the News
Bank Flow Strategy
Dr. Robert Anthony
The Secret of Deliberate Creation
Rich Mind Life Strategy
Guitar School
MaxAvenue
Quality Score Pros
The Results Academy
JSR Consulting
Survey Scout
Rob Karr & Associates
AIS Media, Inc.
Insurance News Net
Residential Air Quality
Sharemarket Institute
Ultimate Joint Ventures
The Dream Zone
Provanta Corp
Success University
Internet Dental Alliance
Happy Sumo Sushi
David Cameron Gikandi
Global Shops Direct
Health Sciences Institute - Singapore
Global Contact Solutions
Stress Free Planet
Golden Keys-Mannatech
Agora Health, Inc.
The Oxford Club
CommercialWare, Inc.
Queensland Property Direct
Heavy Guitar Company
Marketing ManagerPLUS
The Great Australian List Company
Anne Du Lac Astrology
500-Numbers
Astroforce Australia
Bodywell Australia
Prolights Concepts Group
Reuille Group
Benkinston Institute
Pet Checkers
Kevin Trudeau
Entrepreneurial Enterprises
DacEasy Accounting Software - Australia